Target Audience Research #1

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In our film Beau it targets most kids in their early teens up to people around 18 years of age, while it can be watched by anyone that finds it interesting. It includes relatable topics that could easily be applied to any of their lives. As for education level, anyone at any level of education could enjoy it. This movie could be considered more of a "chick-flick" but could be applied to both genders. Finally, this film is targeted to interest anyone in any social class. Beau is meant to teach kids to include each other and make close friends with the people that make you happy therefore there will be elements to include every social group and income level.

The first film that shares the same social group and target audience as our film Beau is To All the Boys I've Loved Before. In this film released on Netflix, it related to all teens and young adults and quickly became very popular and blew up. It applies to young teens that are either in middle school or high school and the film talks about dating in these years. To market this film Netflix used many social media platforms to get the word out about their movie. For example, social media platforms like Instagram and Twitter were used to create a page and give sneak peaks. The posts that they used, drew in the audience's attention and created a feeling or suspense and excitement for the release of the movie. Also Netflix partnered with Snapchat to broadcast ads in between people's stories as well as creating a lens that appealed to snapchat users. When this lens was used it would market their product and was put on everyone's snapchat app. When they marketed they used an emotional appeal by using many already famous actors such as the main one, Noah Centineo. This sparked the interest of most teen girls since he is already a big star. They also showed a spin the bottle game with their logo up in the corner which helps specify what the ad is for. For this movie it was mostly digital broadcasting that was used to distribute the product. For our project, I think the example of the Snapchat lens is a good idea since it is one of the most popular apps in America.

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